31 March 2018
Within four hours of the doors to the display suite opening at the launch of Arc by Crown Group in late 2014, $100 million worth of apartments in the inner-city tower had been sold. By the end of the day, that had topped $170 million. Later stages were also enthusiastically received.
A collection of apartments in the 25-storey Koichi Takada-designed residential building a few blocks south of Wynyard station launched in February. Arc by Crown Group’s Signature Collection comprises 12 residences initially earmarked as serviced apartments. Some of the one-bed units have a separated space that could be a study area.
The director of sales, Roy Marcellus, says he expects the new homes to appeal to downsizers seeking not only luxury but also a sense of exclusivity.
“We have a lot of downsizers who don’t want to feel like they’re living surrounded by 200 homes,” Marcellus says. “The majority of apartments in the building are serviced by four lifts, but these 12 apartments are serviced by only two lifts. Even though there are 220 apartments in the building, it feels like a boutique offering.”
The jewel in the crown of the Signature Collection is a three-bed super penthouse. “There’s glass everywhere … it’s pretty stunning.”
Scheduled for completion by July, Arc by Crown Group is a $250-million project from the developer behind V by Crown Group in Parramatta.
The building features heritageinspired brick arches at street level, which transition to an elegant glassand-steel tower with striking curved fins rising from the rooftop. The fins will envelope a rooftop garden.
Also included in the project are shops, cafes, a gym and atrium over a new public laneway.
This article was originally published in Sydney Morning Herald Domain New Living Magazine.